Niki Cruz is a social media expert and entertainment journalist based in New York.

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About Niki

Niki Cruz is a social media expert and entertainment journalist based in New York. As a professional, she specializes in creating content within film & TV. Her features can be found online at various outlets, as well as the entertainment “pm section” of amNew York in print and digital. As an experienced entertainment journalist she has interviewed over 200+ A-list talent throughout her 8 years in the industry. In 2018 she became one of the co-founders of the Latino Entertainment Journalists Association, the first of its kind.

In 2017 Niki turned to social media to create engaging content for entertainment brands. In the same year, she signed on with Lin-Manuel Miranda's TeeRico. The company is a non-profit which pairs merchandise lines with a charity close to Mr. Miranda's heart. Niki has spearheaded social media campaigns for these charities by utilizing Lin-Manuel's digital footprint and his career in the entertainment industry. It's through the brand's essential themes of entertainment, inclusion, and positivity that has made every campaign a joy to work on.

Her dream is to merge her experience in the entertainment industry with her love of creating content on social media in an effort to drive impactful campaigns for entertainment brands.