Niki's Role: Strategist and Social Media Community Manager

The Theme: To leverage Lin-Manuel Miranda's existing digital footprint and presence in the entertainment industry to signal boost Natural Resources Defense Coucil and 10:10 Climate Action. Through this campaign, it was important to expand on the role people will have in green living for the next generation. Niki combined this objective to grow TeeRico's brand and subsequent enthusiasm for the exclusive merchandise line across multiple platforms on social media.

Results: As a result of Niki's collaborative work on this campaign with Prizeo and the Mirandas, TeeRico helped raise millions between the two funds. TeeRico’s social media platforms garnered over 280,000 impressions over a two week period and fans were energized about TeeRico’s exclusive Ham4Earth merchandise line as engagement was up by 20% and growth up by 20%. This was done by folding in social influencers' relevant content into TeeRico’s social media platforms.

#Ham4Earth Overall Results: 2.9M impressions | 695 posts | 224 rt

Press:

• NME: Lin-Manuel Miranda talks climate change, Prizeo campaign and Hamilton’s long-awaited arrival in the UK

• OBSERVER: Lin-Manuel Miranda’s New Contest Uses ‘Hamilton’ to Fight Climate Change

• BROADWAY WORLD: Lin-Manuel Miranda and HAMILTON Continue to Fight for the Environment with Prizeo Campaign, Green Efforts

THE EXCLUSIVE MERCHANDISE LINE

Niki’s Role: To use social media as a tool to create awareness about TeeRico’s supportive merchandise line and the mission of the climate change campaign. This was done through the use of promoting key influencers tied to the climate change movement, including the use of Lin-Manuel’s entertainment brand.

THE CALL TO ACTION

Over 10,000 views on YouTube

CELEBRITY ACTIVATION

Niki’s Role: Niki served as TeeRico's Social Media Community manager for this particular activation. She strategized the execution of TeeRico's roll out of the #Ham4Earth related content.

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TeeRico’s #Ham4Earth Campaign

Hamilton London was the first official production of the show outside of the US. For the launch of the show, the Mirandas, and TeeRico, teamed up with Prizeo for the #Ham4Earth campaign. This time, the cause was to battle climate change. The Mirandas came up with the idea to benefit two funds, the Natural Resources Defense Council (NRDC) and 10:10 Climate Action.

Niki's role was to collaborate with the Mirandas via their family-owned brand TeeRico in an effort to boost visibility around the exclusive line while aiding in raising money to reduce the carbon footprint and help save the environment. The campaign leaned towards the importance of a clean earth in shepherding the next generation. Of course, the main theme of her work was to drive traffic and engagement to TeeRico's social media platforms.